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A:A Designs | Squarespace Website & Brand Identity Studio
Homepage
Services
About
Contact
Blog
Homepage
Services
About
Contact
Blog
Components of a Visual Brand - Typography: which the right one for your brand?
Design & Inspiration Aika Fortunato 11/19/20 Design & Inspiration Aika Fortunato 11/19/20

Components of a Visual Brand - Typography: which the right one for your brand?

Typography becomes a powerful brand tool that can add multiple layers of visual meaning to your already established above elements. Here are four reasons why your typography should be effective in order to provide a better experience for your brand’s audience.

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Components of a Visual Brand - Casting the right Imagery for your brand
Design & Inspiration Aika Fortunato 11/12/20 Design & Inspiration Aika Fortunato 11/12/20

Components of a Visual Brand - Casting the right Imagery for your brand

How can we deepen the emotional tie between our costumer or potential customers to our brand using visuals? Here are a few pointers on how we tackle this challenging branding phase.

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Components of a Visual Brand - Choosing the Colour Palette that reflects your Brand Personality
Design & Inspiration Aika Fortunato 10/22/20 Design & Inspiration Aika Fortunato 10/22/20

Components of a Visual Brand - Choosing the Colour Palette that reflects your Brand Personality

How do you tackle brand awareness and recognition through your colour palette? How do you navigate such a vast field and make it right for your brand? That is why we have shared some insight through the first part of this development

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Components of a Visual Brand - Designing your Logo
Design & Inspiration Aika Fortunato 10/15/20 Design & Inspiration Aika Fortunato 10/15/20

Components of a Visual Brand - Designing your Logo

How do you tackle brand awareness and recognition through designing the logo for you brand? That brand consciousness begins with your business logo, so weather you are a DIY-ing it or working with a designer, here are some steps to consider when designing your logo.

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5 main components of a well-designed visual identity
Design & Inspiration Aika Fortunato 7/23/20 Design & Inspiration Aika Fortunato 7/23/20

5 main components of a well-designed visual identity

How do brands evoke that emotional response? Brands, firstly, need to have a clear understanding of their purpose and core values, unique products, distinct selling points & target audience. Once this is established, then it is time to develop the visual part of the brand’s identity.

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What does Branding mean?
Design & Inspiration Aika Fortunato 7/9/20 Design & Inspiration Aika Fortunato 7/9/20

What does Branding mean?

Branding is all around us. Look closely, and you'll find it on websites, product packaging, and different types of advertising. Even personal items, like documents and business cards, bear some form of identity. So what is branding?

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