Minimalism is a trend word now-a-days, but what does it really mean regarding Typography.

So how do you choose the right font? Are there any rules that will give you a bullet-proof method to getting it right every time you venture out to choose the perfect script font for your brand? The simple answer is ‘yes’.

Calligraphy, Lettering & Typography. Are these just interchangeable words? You know, like “I say ‘potayto’ and you say ‘pothato’”? Are they just synonyms? The short answer is ‘no’ - and it is important to understand their differences when commissioning a professional to do work for you.